Beire Blog

Forcing content channel consumption is less of an option for sophisticated B2B marketers. Leverage lessons from tradeshows more broadly.

As technology increasingly permeates every industry, marketing managers are increasingly under pressure to find the best shows to stay close to prospects. While events like GMSA Mobile World Congress remain on top, interesting alternatives are popping up.

Trend: Marketers are now using virtual showrooms to tell innovative brand stories.