Know the show. Researched insights.
exhibitionmarketingindustry
Jindra Bouřilová shares her insights in a discussion about the similarities and differences between the two industries - and how her U.S. real estate experience shapes sales in exhibitions.
exhibitionmarketingindustry
Mehtab Raza shares how a marketing mindset reshapes exhibition sales and why storytelling might be the most powerful design tool.
designexhibitionmarketingindustry
Roger van Kempen shares his perspective, plus how he built his career in the industry, what makes sales a good fit for him, and why experience still matters more than trends.
author: Beire Marketing
exhibition
The global healthcare community reconvenes at the largest medical sector event in the world. We take a look at what makes Medica a must visit event for healthcare professionals!
author: Beire Techophiles
exhibition
From World of Tanks and Minecraft to the hundreds of indie game developers, GamesCom is the annual pilgrimage to Cologne for gaming companies and enthusiasts alike. Epic games come to life with imaginative booths outfitted with consoles to fully immerse visitors and their senses.
designexhibitionmarketing
We asked Marina Albycheva, who’s spent over a decade in the exhibition world. Her answer? It’s not about size, it’s about clarity and purpose.
author: Beire Marketing
exhibition
First hosted in 1990, Smart Production Solutions exhibition is the main event for control technology and electronic drive manufacturers.
author: Beire Marketing
exhibition
The global wire and cable industry trade fair in Duesseldorf touches almost every aspect of modern infrastructure.
author: by the Beire Technophiles
exhibition
From 1924 to today, IFA Berlin is the opportunity to join its tech legacy matching design with the latest in AI, connectivity, mobility, and sustainable living."
exhibitionmarketingcommitments
In this candid conversation, our CEOs open up about the strategy, risks, and unexpected outcomes behind one of their boldest moves yet.
exhibitionmarketing
Most physical commercial space in the modern economy is assessed by analytics. Grocery and retail stores currently use visual footfall, visitor traffic patterns, and even facial emotion recognition software to instantaneously gauge consumer reactions to retail offerings. All of this technology can be made GDPR compliant, and you’ve likely already been a data point at some point recently.