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The global healthcare community reconvenes at the largest medical sector event in the world. We take a look at what makes Medica a must visit event for healthcare professionals!
The largest medical sector event of the world, Medica, returns to Dusseldorf!
Let's dive in:
How the best marketers connect at Medica:
Exhibition stands in healthcare marketing are increasingly designed to facilitate one of a few strategies: clinical storytelling, expert advisory and micro-learning, and interactive demos.
Depending on the healthcare product positioning, the best marketers select a face-to-face (F2F) marketing strategy and concentrate spend and visitor attention towards an experience that will best stick with a potential visitor.
Design and experiential marketing trends in healthcare:
F2F healthcare marketing has been cyclical over the last decade, as markers oscillate between two general approaches. The first is a more clinical concept of white sheer stands with colder spectrum lighting focused on conveying technical expertise. The second is a more narrative based concept dominated by color and warm lighting based on contextualizing healthcare solution.
Within more clinical brand presence, we generally see tactics such as expert engagement, micro-learning, and digital experiences have a natural fit. With more narrative based concepts, we see more digital engagement and storytelling, as visitors associate treatments and solutions with outcomes rather than their scientific genesis.
The best concepts pair the overall "look and feel" with the appropriate marketing tactics to bring the innovative "ah ha" of a product offering to a visitor. The degree to which the tactic fits with the concept leads prompts an experience - which will impact the degree to which the visit will be remembered in the follow-up of the sales cycle.
Brief background and history of Medica:
It has been recognized as a popular medical sector event for more than four decades. Founded in 1969, it is also known as MEDICA Dusseldorf 2021 and is organized by Messe Dusseldorf GmbH annually.
MEDICA exhibition is held in collaboration with Compamed, the biggest supplier trade fair for medicine. Hence, the whole process chain of medical technologies and products are exhibited before the visitors making the visit indispensable for every industry expert.
Quick Medica Facts:
World's biggest trade fair in the medical sector.
Medica attracts 5,600+ exhibitors from over 50 nations
Renowned personalities from various fields including research, business, and politics take part in this exhibition.
Tens of thousands of experts, both domestic and international, participate in the trade fair.
Its a unique and comprehensive exhibition that brings the whole gamut of transformations for clinical and outpatient care.
More than 121,000 individuals from 170 different nations shall take part in MEDICA 2021, the top-class exhibition for the medical sector. It is going to be partnered with the other leading trade show in high-tech medical technology named COMPAMED.
The exhibition is spread over a huge area of 1.3 million square feel(approximately) consisting of a total of 19 halls. Out of the total exhibitors, around 450 exhibitors shall be from the US and Canada, North America in the well-built medical industry exhibition outside of the North American continent.
To find out more about Beire Exhibitions, take a look at our other blog posts or view our previous customer work! You can also speak to a member of our team about a stand for your upcoming exhibitions at office@beire.eu
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