Exhibition Overview: GamesCom "Gamer Mecca"

Beire Techophiles
Mar 9, 2022

From World of Tanks and Minecraft to the hundreds of indie game developers, GamesCom is the annual pilgrimage to Cologne for gaming companies and enthusiasts alike. Epic games come to life with imaginative booths outfitted with consoles to fully immerse visitors and their senses.

Intro to GamesCom:
Gamescom, the Mecca of gaming is back at Koelnmesse in Cologne, Germany. After being held digitally in 2020 and 2021, due to global pandemic COVID-19, this event returns to a live format in August 2022.

With 1037 exhibitors hailing from 56 nations and a whopping 370,000 visitors participating in this trade fair in 2018, this trade fair is considered to be the largest video game event in the world held annually. It is organized by the Association of the German video game industry since 2009.

Visitors have full access to the complete product value chain ranging from computer games, eSports, console games, handhelds, communication technology, software, hardware, promotional items, cleaning utensils, mobile, repair service, and mixed reality.

This premier gaming exhibition shall unveil the most updated game announcements and innovations. To maximize participation, the organizers will add a digital format as well. This means Gamescom 2022 will be held both in-person and digitally.

Trends and Product segments:

GamesCom has begun to place a larger emphasis on the decentralized community of indie developer studios. These studios generally cultivate very niche gamer communities, and GamesCom is a premier opportunity for these communities to interact with a large number of creators and gaming thought-leaders.

Product segments:

• Software
• Hardware
• Development
• Service providers
• Telecommunications and internet
• Merchandising
• Basic and advanced training
• Media
• Care, cleaning, repair
• Associations/public institutions

Who are the biggest / most prestigious exhibitors or visitors?

The entire gaming industry, namely, retailers, manufacturers, developers, online traders, wholesalers, mail order businesses and content providers part in GamesCom. Big names like EA, Activision, 505 Games, Epic, Wargaming, and Xbox are all in attendance. Also attending are hundreds of indie partners with unique and niche game offerings to release and test.

The official sponsors of Gamescom are UnReal, Holo Café, InnoGames, and Kickstarter.

Advantages for exhibitors:

As an exhibitor, a huge advantage is the extended pool of end consumers curious about the newest releases and game features. Exhibitors can expect to get immediate feedback on products and services exhibited from the most engaged and trendsetting customer segment.

The digital edition of Gamescom 2021 drew more than 13 million viewers from nearly 180 nations viewing the event online. The majority of the international visitors making the trip to Gamescom are from far and wide including East Asia, Eastern Europe, the European Union, and the Americas.

Moreover, being a hub for the whole gamut of the gaming industry, it enables fairly extensive media exposure. With extensive media coverage of the Gamescom trade fair, you get global recognition by announcing recent and newly launched products.