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Exhibition Overview: Productronica

Biere Marketing
Jul 19, 2021
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Productronica - The world's leading trade fair for electronics development and production, at Messe Muenchen will be where the international electronics production industry reconvenes to address new partnerships to tackle the unprecedented demand prompted by the pandemic.

Productronica is the largest international event for the electronics production industry. This year, it will have the significance of reconvening industry leaders post-pandemic, in an era of unprecedented global demand for electronic products and components.

Since 1975, Productronica, a spinoff of electronica(one of the largest global trade fairs of the electronics industry), is organized every alternative year in Munich and focused on the entire value chain in the electronics production sector.

Additionally, two other related exhibitions co-located with the exhibition are SEMICON EUROPA and InPrint Munich. All these three events are held on a biennial basis in Munich.

Around 44,987 visitors are estimated to take part in this exhibition while the number of expected exhibitors is said to be 1560.

Main themes of Productronica this year: 

The show focuses on mapping the whole value chain of electronics production. The only event of its type, it includes the whole range of present and forward-looking technologies, products, and process solutions in the whole depth and breadth in the Electrical and Electronics Goods industry. This breaks down into the following industry clusters:

PCB and EMS – Circuit carrier manufacturing, and electronic manufacturing services.

SMT – Component mount technology, test/quality assurance, production subsystems, and material-flow technology.

Cables, Coils, and Hybrids – Manufacturing technologies for cable processing and connectors, coilware production, and hybrid component manufacturing.

Semiconductors – Semiconductor manufacturing, LEDs and discrete devices, photovoltaics, micro/nano-production, cleanroom tech.

Future Markets / Smart Factory – IT to production, Industry 4.0, batteries and electrical energy storage, organic and printed electronics

These clusters unveil the complete value chain, ranging from technologies and constituents to software and related services. This allows unprecedented access for visitors to conduct highly effective meetings with experts who can address very specific issues in any electronics production chain

The portfolio of products highlighted includes: 

· component-mount technology

· technologies in cable processing

· circuit-carrier manufacturing

· organic electronics

· product finishing

· quality assurance

· soldering technology 

· nano production

Business objectives to focus on at Productronica:

Nearly 57% of visitors are going to participate in the tradeshow for

starting new partnerships. In addition, around 63% of them are making preparations for new investments. So, as an exhibitor, you can look forward to attracting a large number of qualified leads, or vetting the absolute best suppliers for your given manufacturing need.

That's not all, it has become a place for headhunting as well. A growing number of students and professionals looking to make a mark in the electronics industry attend biannually. You can also meet one of the increasing number of emerging players and innovators conducting industry research. So, if you want to woo new talent for enriching your firm, it is a great place to do so.

To find out more about Beire Exhibitions, take a look at our other blog posts or view our previous customer work! You can also speak to a member of our team about a stand for your upcoming exhibitions at office@beire.eu

Beire – Connecting People in Spaces.