exhibition

Exhibition Overview: IFFA "Protein Packed Exhibiting"

Beire Marketing
Jan 11, 2022
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The international exhibition for meat and alternative proteins offers an entire range of food processing technologies and innovations. Not to be outdone, the booming plant-based meat sector is an ever-growing presence.

Brief history and interesting statistics:

IFFA is the #1 exhibition for the meat industry. It brings together players from retail trade, industry, and butcher’s trade. Its distinct feature is the focus on meat, and the progress it brings to the world through more efficient and humane distribution. 

The exhibition includes the whole value chain of the processes in the meat industry: slaughtering, processing, packaging, and sales. The trade fair was organized in 1949 for the first time and is held once every three years. The year 2019 commemorated the 70th anniversary of the trade fair.

Slated to be held in Frankfurt Fair, Messe Frankfurt, Germany from 14th till 19th May 2022, its predecessors registered as many as 67,000 visitors from 149 countries along with over 1,030 exhibitors from 49 nations exhibiting their innovations and products in the area of 120,000 m². 

Main exhibition themes include:

  • Optimized production
  • Improving efficiency and digital solutions
  • Food safety
  • Digitalization
  • Resource efficiency
  • Food trends - alternative proteins
  • Quality and individualization

The product groups to be presented at the trade fair include:

  • Processing
  • Cutting
  • Slaughtering and dismembering equipment
  • Packaging
  • Refrigeration technology
  • Casings
  • Additives
  • Ingredients spices
  • Digital solutions

Who are the biggest/most prestigious exhibitors or visitors?

With more than 1,000 exhibitors from 49 nations, IFFA happens to be the prime exhibition and global platform for the meat industry. It attracts 63% of exhibitors and 70% of visitors from outside Germany. The top exhibitor nations include Spain, France, Italy, Austria, the USA, the UK, Poland, China, the Netherlands, and Spain.

As the oldest running exhibition for the meat industry globally, it maintains a 95% satisfaction rate of visitors and 92% of all exhibitors. 

The big name exhibitors are back:

  • USA: Middleby, Marlen International, Nothum Manufacturing
  • Germany: Knecht, Multivac, Wipotec, Schröter Technologie
  • Netherlands: Henkelman, Repak
  • Great Britain: Ishida, Loma, 

and many more!

Things to look forward to at the show in 2022:

With record meat industry sales in 2021, many industry experts expect this trend to continue through 2022 as the pipeline of orders converts to large sales throughout the year. This market backdrop will reinforce strong demand for increased food processing automation. Of course, automation is not just about increased output, but maintaining high levels of quality, food safety, and supply chain tracking.

The other emerging trend is that of alternative proteins, which is a small but fast-growing niche that all players must pay attention to. IFFA will showcase many of the up-and-coming companies and technologies focused on plant-based proteins and alternative meats - an opportunity for industry insiders to take in years of innovation in a single visit.