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Exhibition Overview: Hannover Messe - "Germany's Fair"

Beire Marketing
Jan 11, 2022
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Hannover Messe rose from the ashes of post-war Germany and has evolved into one of the most important exhibitions in the world for industrial automation and digitalization. Everything cutting edge, from intelligent software solutions to IoT, comes through he the halls of Hannover Messe.

History and background of "Germany's Fair"

The first export fair of Germany took place in 1947, and has since evolved to the premier global event for showcasing industrial technology. Hannover Messe has been a successful event right from the very beginning.

On 16th August 1947, while Germany battled postwar economic crisis, a new form of hope and optimism was ushered in with the birth of “Deutsche Messe- und Ausstellungs-AG” and Hannover Export Fair 1947.

The maiden event drew in 736,000 visitors from a total of 53 nations from different corners of the world. The trade fair fetched a whopping US$32 million in 21 days of its entire duration through multiple export contracts signed, thus proving to be an economic miracle for devastated Germany. The exhibition got its new name “Hannover-Messe” in 1961, thereby symbolizing the pride it brought from the industrial upswing.

The modern edition of Hannover Messe includes 24 pavilions and halls authenticating Germany as the exhibition center of the world. Visitors from over 100 countries search out the latest solutions for digitalizing and automating their production processes.

Recent exhibition themes:

Digitalization of industry, decarbonization, and inter-connectedness (IoT) are clearly the themes of recent Hannover Messe. Efficient manufacturing continually conserves resources with machine learning, tracks chains in the production process with blockchain technology, and standardizes network communications will be fundamental to the industrial winners of tomorrow.

No wonder, this leading global trade fair for industrial technology features the leading players in each of these underlying capabilities.

Specific catagories include:

– Automation, Motion & Drives

– Digital Ecosystems

– Energy Solutions

– Engineered Parts & Solutions

– Future Hub

– Global Business & Markets

– Logistics

– Investment goods

– Trade & Invest

Who will exhibit and visit?

Exhibitors from the likes of BASF, Accenture, Bosch, Siemens, Frauenhofer, Dana, and ODVA, from all over the world will be at Hannover Messe. The show expects to have more than 100,000 professionals and is likely to welcome more than 2,000 exhibitors with the latest innovations in varied fields including digital ecosystems, energy solutions, manufacturing, motion drives, and automation.