Beire Blog

Matěj started his career at Beire, gained experience on the client side, and now works as our Senior Account Manager. In this fourth, he reflects on how success is defined differently by clients and suppliers. In the end, the biggest win is when everything runs so smoothly that nobody has anything to complain about.

Matěj started his career at Beire, gained experience on the client side, and is now back as our Senior Account Manager. In this third episode, he shares what working inside a corporate marketing team taught him about budgeting and why understanding the client’s internal budget process changes everything.

Matěj started his career at Beire, moved to the client side, and is now back as our Senior Account Manager. In this second episode, he shares how long-term planning changes the way you approach exhibition marketing - with sustainability and cost-effectiveness as the core principles.

This is episode, in which Beire’s Co-CEO sits down with our Senior Account Manager, whose career path is truly rare in the exhibition industry. He started at Beire, built his foundation as a supplier, spent several years on the client side, and is now back with us - bringing insight from both worlds.

In this interview snippet with Richard Zemánek we unpack how standbuilders adapt, evolve, and innovate even when the audience doesn’t see it.

Jindra Bouřilová shares her insights in a discussion about the similarities and differences between the two industries - and how her U.S. real estate experience shapes sales in exhibitions.

Mehtab Raza shares how a marketing mindset reshapes exhibition sales and why storytelling might be the most powerful design tool.

Roger van Kempen shares his perspective, plus how he built his career in the industry, what makes sales a good fit for him, and why experience still matters more than trends.

We asked Marina Albycheva, who’s spent over a decade in the exhibition world. Her answer? It’s not about size, it’s about clarity and purpose.

In this candid conversation, our CEOs open up about the strategy, risks, and unexpected outcomes behind one of their boldest moves yet.

AI-generated exhibition booths and branded spaces are blowing up on social media. Yet, none of these generative AI exhibition stands have been built, and likely never will for commercial purposes. None of them are remotely economically feasible, practical, or even technically possible to build.