Beire Blog

Mehtab Raza shares how a marketing mindset reshapes exhibition sales and why storytelling might be the most powerful design tool.

Roger van Kempen shares his perspective, plus how he built his career in the industry, what makes sales a good fit for him, and why experience still matters more than trends.

We asked Marina Albycheva, who’s spent over a decade in the exhibition world. Her answer? It’s not about size, it’s about clarity and purpose.

In this candid conversation, our CEOs open up about the strategy, risks, and unexpected outcomes behind one of their boldest moves yet.

AI-generated exhibition booths and branded spaces are blowing up on social media. Yet, none of these generative AI exhibition stands have been built, and likely never will for commercial purposes. None of them are remotely economically feasible, practical, or even technically possible to build.

Most physical commercial space in the modern economy is assessed by analytics. Grocery and retail stores currently use visual footfall, visitor traffic patterns, and even facial emotion recognition software to instantaneously gauge consumer reactions to retail offerings. All of this technology can be made GDPR compliant, and you’ve likely already been a data point at some point recently.

Measuring ROI of an exhibition doesn’t have to be a complicated process. However, many exhibitors neglect the value of accurately measuring it, in fact a survey showed that about 44% of trade show exhibitors don’t even measure their ROI, and thus are missing out on a key metric that informs future marketing spend.

Our people shape us - they define who we are and who we aspire to be. In September 2021, we participated in SocioRating research, to quantify the quality of the Beire culture. We wanted to examine the elements that influence our corporate culture and the overall internal environment. 

Virtual showrooms and brand spaces exploded in 2020. Their best use will be to enhance the physical tradeshow experience.

Exhibitions are returning to the international schedule. How can B2B marketers use this transition period to deliver the best experience for their visitors on the show floor?

Forcing content channel consumption is less of an option for sophisticated B2B marketers. Leverage lessons from tradeshows more broadly.