Beire Blog

The global healthcare community reconvenes at the largest medical sector event in the world. In 2021 the show will be held in Dusseldorf from November 15th-18th. We take a look at what makes Medica a must visit event for healthcare professionals! 

Virtual showrooms and brand spaces exploded in 2020. Their best use will be to enhance the physical tradeshow experience.

Exhibitions are returning to the international schedule. How can B2B marketers use this transition period to deliver the best experience for their visitors on the show floor?

Artificial intelligence has given us a powerful, low-cost tool to optimize exhibition presence to arrest and hold attention. Learn about how Beire has incorporated this data-based, scientific approach to achieve superior outcomes for clients.

Forcing content channel consumption is less of an option for sophisticated B2B marketers. Leverage lessons from tradeshows more broadly.

As technology increasingly permeates every industry, marketing managers are increasingly under pressure to find the best shows to stay close to prospects. While events like GMSA Mobile World Congress remain on top, interesting alternatives are popping up.

Trend: Marketers are now using virtual showrooms to tell innovative brand stories.