Calculating ROI for exhibitions can seem a daunting task for even the most experienced marketers. Don’t worry, Beire Exhibitions has you covered!
Below are two resources to help marketers understand how to accurately establish their exhibition ROI and impress the CFO. Download our Flyer for a brief overview and our in-depth blog explaining the math and meaning behind the calculations!
Principles of ROI
Accurate ROI of trade shows can appear allusive because sales opportunities are often closed outside of the event floor, with...