With +50 different climate control products, digital assets, and a rigorous exhibition marketing schedule, Beire worked with Systemair to produce a completely brand customized build solution for Nordbygg and beyond. This solution ensures optimal product placement as well as maximal reuse of elements for different exhibitions across Europe. 
Given highly customized use cases for Systemair products, the ability to integrate the physical product with the digital media that guides use cases for individual clients and fitters was extremely important to overall effectiveness of the stand.