Ab Rani Plast Oy entrusted Beire with its first (sole) stand at Agritechnica. We focused on their product presentation with custom display elements designed to be accessible, yet fully complementary of the nordic concept. Four distinct areas of hospitality were streamlined into the stand as well: introduction, public, semi-private, and secure. This allowed the sales team to optimally use the space depending on the level of required engagement, all within an area that consistently messaged Raniplast values of sustainability, high quality, Nordic roots, and developing long term relationships.