Hamax, a well-known Norwegian brand in the cycling industry, recently received a brand makeover. The new look was clean, modern,  and with dynamic coloring; the stand had to reflect the new look of the company. Sleek, narrow lines allowed the Hamax logo and brand colors to pop out with contrast. Large-scale product photos were clearly visible against the simple white background; brightly colored product samples were hung on the walls, and highlighted products were placed on a rotating podium for all to see.