Beire designers encountered two obstacles with this “simple” stand: one, time, and two, location. The stand was located in two small plots, with a walk-way in between. The designers needed to create a simple, unifying look that would let the exhibition participants know the two stands were one company. The designers created a bright banner with underlighting to “link” the two stands together. In three weeks, Beire designed it, built it, and shipped it to the exhibition.