Mondi is a global leader in packaging and paper and participates in shows in the United States, Russia and Sweden. Beire’s 2018 design had to incorporate 10+ product lines, ranging from automotive to food packaging. Additionally, at FachPack, in the middle of Mondi’s exhibition space, there was a supporting pillar to disguise. Each product line was showcased on it’s own brightly colored module with underlighting at the base. Creative elements included a rain cloud with real water, and an autobahn to disguise the pillar.