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Hamax, a well known Norwegian brand in the cycling industry, recently received a brand make-over. The new look was clean, modern, and with dynamic coloring; the stand had to reflect the new look of the company. Sleek, narrow lines allowed the Hamax logo and brand colors to pop out with contrast. Large scale product photos were clearly visible against the simple white background; brightly colored product samples were hung on the walls, and highlighted products were placed on a rotating podium for all to see.