MILACRON is a significant player in the plastics industry. MILACRON operates nine product lines, 11 brand names, and services eight major industries world-wide. The concept for MILACRON had to highlight all product and service areas, and provide meeting space for MILACRON executives. The Beire designers created a modern stand, very streamed-lined, to make the most of the space available. The MILACRON corporate logo and individual brands were prominently displayed overhead. A second floor of 120 square meters provided casual open-air meeting space above, and private conference rooms below. The stand was was a stand-out at both K2019 and Fakuma.