The best story
H.B. Fuller unveiled their new (Beire developed) exhibition brand presence with an overarching focus of sustaining the circular economy via bio-based adhesives. The focused messaging of Deliver Leaner, Imagine Greener, Discover Cleaner targets key client fricitions in the non-woven industry. Concentric circle floor patterns delineated sections, and a brightly lit meeting room facilitated hospitality and client consultations.